About Us

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MEDIA FRAMEWORK FOUNDER

Kathleen Coffey, President



As president of Media Framework, Kathleen Coffey works directly with advertiser and agency clients as well as the research companies that contribute to Snapshots. Kathleen developed Snapshots in 1996, while president of Media Market Resources (MMR). Originally designed as a multi-media map book, Snapshots quickly grew into a comprehensive market profile report when it became apparent that media departments needed a starting point for local market research. Kathleen began Media Framework in 1999 to focus on the Snapshots service. Kathleen had been with MMR since 1993, serving as its president since 1996.



Prior to joining MMR, Kathleen spent eight years at The Arbitron Company, most recently as Top 50 advertising agency account supervisor. Before Arbitron, Kathleen earned her "media license" as an agency media buyer, media planner, and media research manager. When she’s not spending spare time with her husband and two children, you can probably find her in her garden or planning unique family vacations.



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